Our team believes that by shipping refined petroleum products rather than heavy oil, the environmental impacts of any potential spill will be significantly diminished, helping to protect one of the most unspoiled and diverse environments in the world.

This is critical for both Canada’s environment and its economy.

All of Canada’s oil should not have to be shipped to a foreign country to refine into value-added products. Canadians should be able to do at least some of this here, in Canada, to the highest standards in the world, while protecting our coast from a catastrophic oil spill.


Executive Chairman and CEO – Samer F. Salameh

Samer F. Salameh has more than 25 years experience as a senior executive in the United States, Latin America and the Middle East.

He is known in the international Business Development field as a distinguished strategist, a turn-around specialist, and a broker of multi-billion dollar deals.

Most recently, Mr. Salameh managed new business development at Grupo Salinas, a multi-billion-dollar industrial conglomerate operating in 11 countries. He led the deployment of one of the largest greenfield fibre-optics infrastructure projects in the world.

Previously he was the CEO of Prodigy Communications (the US internet pioneer) which he took public as 1999’s biggest tech IPO on NASDAQ.

With PFEC, Mr. Salameh is a cofounder and an investor, as well as the executive chairman.

He holds a masters degree in international business from the Fletcher School and a BS in management and economics from Polytechnic University. He is fluent in English, French, Spanish, and Arabic.

He has more than 35 years experience in the environmental and oil/gas engineering fields in Canada and internationally.

Board Member and Senior Strategic Advisor – Shawn A-in-chut Atleo

Shawn A-in-chut Atleo is a hereditary chief from BC‘s Ahousaht First Nation. Traditional teachings have guided him to serve First Nations as a leader, facilitator, mediator, planner, and teacher.

A former co-chair of the Nuu-chah-nulth Tribal Counci, he was elected as BC Regional Chief in 2009, and National Chief of the Assembly of First Nations in 2009 and 2012.

A tireless national advocate for First Nations education, he continues to make education a priority with academic appointments at Vancouver Island University and the University of Toronto. He is also the Chair of Reconciliation Canada.

As an entrepreneur, A-in-chut fouses on empowering First Nations to build sustainable development based on rights, title, and treaty rights.

Senior Advisor, Chair of the Advisory Committee – Stockwell Day

The Hon. Stockwell Day, PC, is Canada’s former minister of international trade, minister for the Asia-Pacific Gateway, and regional minister for BC. He was also the leader of Canada’s Official Opposition (2000-2001). Before that he served as treasurer (minister of finance) and acting premier of Alberta.

Mr. Day serves on a number of corporate boards and NGOs, including Telus, RCI Capital, Western One Equity, Baylin Technologies, AWZ Ventures, the International Federation of Christians and Jews, the Canada-India Business Council, the Canada-China Business Council (vice-chair), and the Council on Jewish and Israel Affairs. He also serves as a Distinguished Fellow for the Asia Pacific Foundation.

Senior Strategic Advisor – Mark Marissen

Over the past two decades, Mark Marissen has provided strategic advice and public-consultation services to major public entities and infrastructure projects.

Key clients have included the Prince Rupert Port Authority, Fraser River Port Authority, the Vancouver Airport Authority, Council of Forest Industries, BC Ferries, CIBC World Markets, the Metro Vancouver SkyTrain Extension Project, and the Richmond Airport-Vancouver Canada Line SkyTrain transit project.

A noted political strategist, Mr. Marissen served as national campaign co-chair for the Liberal Party of Canada in the 2008 national election, and has served as a political strategist for many other campaigns at federal, provincial and local levels.

Chief Investment Officer — Jeremy Friesen

Jeremy Friesen has worked in global commodity markets for over a decade, including almost three years in Hong Kong for France’s SG CIB and almost seven years in New York for Morgan Stanley, one of the world’s leading commodity investment banks. His work included advising large institutional clients such as hedge funds, pension funds and sovereign wealth funds across the Americas, Europe and Asia.

His decade in commodities came after more than six years as an economist for RBC Capital Markets in Toronto and the Bank of Canada in Ottawa. Jeremy has a business degree from BC’s Trinity Western University and a graduate degree in economics from McGill University.

Senior Strategic Advisor – Heather Atleo

Heather Atleo is an experienced negotiator, mediator, strategist, and facilitator with extensive background in strategic partnerships and business investments, engagement, communications, and policy analysis and development.

Heather has spent the majority of the last 19 years in the political environment supporting and working with/for First Nations locally, regionally, provincially, and nationally.

Heather continues to strive to develop innovative approaches and strategies to build strong and meaningful partnerships that support, respect, and empower First Nations and that recognize economic and social systems grounded in and driven by rights and title and treaty rights.

Vice-President, Partnerships and Sustainability — David Coles

Dave Coles is President Emeritus and a founding member of Unifor, Canada’s newest and largest private sector trade union.

Mr. Coles was previously the longest serving President of the Canadian Communications, Energy and Paperworkers union (CEP), which represented 30,000 energy workers who worked in the bitumen sands and many refineries in Alberta.

Mr. Coles has fought for many environmental causes, and led campaigns for Canada’s natural resources to be processed in Canada. He has also spoken internationally on energy, environmental, and labour issues

Director of Communications – Don MacLachlan

Donald MacLachlan moved into public and media relations after a 33-year career in Canadian journalism (last stop: managing editor of The Province newspaper in Vancouver). He was also the founding editor of the websites of The Province and The Vancouver Sun, and was a member of the BC Press Council.

Before joining PFEC, Don served as director of public relations for the Fraser Health Authority (BC’s largest) and as director of public affairs and media relations for Simon Fraser University (30,000 students). He also brought to PFEC more than 2½ years of daily social-media curation in BC’s natural-resource sector. Email